When you are getting your business up and running, one key aspect you need to focus on is- brand marketing. It makes the difference between whether you get ahead in the race or fall into oblivion. Your goal should be building up your brand, not just a business. Consumers are more likely to go for the already familiar brands, rather than try out an unfamiliar one. So how can you get your startup in the race? We’ve brought in some pro tips from business experts for an effective brand strategy, that can definitely work to get your brand to stand out.
“I believe that it's crucial to know who your target audience is and how to market to them effectively. Before you try to market to them, you need to determine who you want to be your buyers. This is a vital element in any marketing campaign, whether online or offline, and it is a well-defined component of your brand that you can return to. When it comes to digital marketing, it's vital to note that in order for a business to be successful, it must first understand who its target audience is, which social media sites they use, and then ensure that it can supply content for those platforms. When it comes to social media marketing, Facebook is clearly ahead of the pack because they offer the most options for defining who you want to promote to and allowing you to establish whatever budget you want. Facebook also lets you target your audience based on up to ten different interests. This is why having a clear target audience is critical; you must know what they like to do and what they want in order to generate content that will hold their attention.”
Miklos Zoltan, CEO & Cybersecurity Researcher Privacy Affairs
“Collaborating with the top influencers in one's sector is an influential strategy to reach a new audience and increase brand exposure. I enabled leading designers and parent bloggers to take control of our Instagram account for a few days at a time. I was able to reach a new audience by allowing influencers to share inspirational material.”
Bram Jansen, Chief Editor of vpnAlert
“Your brand strategy should be driven by persistence. Only a few companies could once claim to have developed a brand strategy that gained them national or regional, much alone international, recognition. These were either well-funded companies that engaged top marketing and advertising agencies or enterprises that were fortunate enough to receive media notice. The playing field has been greatly leveled thanks to social media and content marketing. To build brand recognition, startups no longer need to spend hundreds of thousands of dollars on advertising.”
Jason McMahon, Digital Strategist Bambrick
“Providing solutions for consumers is a wonderful strategy to generate brand loyalty and leave a lasting impact on a customer. You're in business because you deliver solutions. Whether it's through apps/tools, social media, newsletters, or outreach, creating how-to information, delivering exclusives that are relevant to clients, making their life simpler, replying, and listening are all critical methods.”
Alex Claro, VPN Analyst Credit Donkey
“Big data is increasingly assisting merchants in identifying and targeting individual customers, as well as predicting purchase trends. A few airlines utilize canceled flight information to communicate with stranded visitors. Customers who are facing terrible weather or power disruptions are sent coupons by a pizza business using data. In a nutshell, big data can be used to forecast buying patterns. You may contact customers before they look for your products or services using this information.”
Ansh Gupta, Founder of Empire Crafter
“We have utilized video marketing quite a bit for our business. Using video is a more attractive way to market, and it gives you free rein to give your company any sort of image you want. One thing I’ve learned about it— it is a more “shareable” (or “retweetable”) way to advertise your brand. Consumers are more likely to pause scrolling for an interesting or visually appealing video. We also have a Youtube channel where we share testimonials, podcast videos, and show off our recipes and products. We have also created a challenge on our website that has encouraged our consumers to participate via posting on Youtube called the “Toast Cleanse”. We’ve had consumers who have participated in the challenge on our podcast as well. Using video in your business, especially in our industry, is unequivocally beneficial.”
William Schumacher, CEO and Founder of Uprising Food
“An important tip for effective brand marketing tip is to have a visible presence on relevant social media platforms. Being active on social media is critical for any business's success, especially in today's environment where nearly all enterprises have gone digital. It's one way to set yourself out from the crowd. As a result, you must establish an online presence on relevant social media networks. There are numerous social networks to choose from, but you must first determine where your clients spend the most of their time and then target them there. Choose those that are relevant to your company and prospects, and establish a presence there.”
Lacy Summers, Chief Marketing Officer, Crush the PM Exam
“I believe that one of the most important tips for brand marketing is being consistent about your brand. The importance of brand consistency cannot be overstated. I would suggest that you should keep your colors and logo consistent across all digital channels, this covers things like your website, online directories, signs, stickers, flyers, menus, brochures, t-shirts, and other printed materials. Ensure that your brand's tone is consistent across all social media platforms and blog postings. Make your staff aware of your company's brand guidelines. Getting everyone on the same page when it comes to branding is the best approach to ensure that people identify your brand. Chances to interact with potential consumers are quite valuable. People won't be able to grasp what your brand is all about if your brand strategy differs across media.”
Sam Browne, CEO/Founder of Find a Band
“Partner up with events and conferences in your niche- Real-life events and conferences offer many opportunities to help you spread brand awareness. You can reach out (through their contact form) and ask for your brand to be placed in the partners’ section in exchange for social media shoutouts- this leads to free backlinks for your website. You can also offer the possibility of cross-promotion through both your newsletters, exposing your brands to each other’s audiences for free. My favorite is this one: Start by writing a blog post on your website, listing the best events in your niche. Next, reach out to all of the events you mentioned to ask them for a backlink in exchange for the mention. They will most likely agree to your offer. If many disagree, reach out to other events you haven’t added to the list and offer them the possibility to be added to the post in exchange for a backlink. Those who agree to your terms are placed in the content, and you both benefit from the situation.”
Nikita Chen, Founder & CEO, LegitGrails
Finally, your brand will decide your reputation as a business. Your unique idea, effective marketing of your idea and of course the quality of your product will together impact your business’ success.
